ATTN: Busy Men Over 40 Who Want to Lose Fat…

How to Build Lean Muscle, Burn Stubborn Belly Fat And Develop Unstoppable Motivation Without Cuttion Out Beer, Pizza Or Doing Hours Of Boring Cardio… In Just 12 Weeks.

A proven system the healthiest, fittest, strongest and most powerful men over 40 use to stay at the top of their game despite busy schedules, a stressful career, and a hectic family life… 

"It’s been almost 10 years since I have slept as well as I do, waking up clearer and more energetic, feeling generally well and bright, oh and dropping a size in pants feels great too"
Adam Williams
Sales Manager

You might feel overwhelmed by the challenges of work, relationships, and other responsibilities…

And you might look at other men who are in perfect shape, have a happy partner hanging on their arm, and seem to have figured out the “secret” to success and think…

“How did he manage to achieve all of that?”

The thing is, when you neglect your health in the name of success or being a “hero” at home or work, it affects every aspect of your life.

⊗   You feel run-down and stressed

⊗   You lack the energy to pursue your passions and achieve your goals, and like most men…

⊗   You end up plagued by feelings of inadequacy and a nagging sense that you’re not living up to your potential.

The good news is, the opposite is true, too.

When you put your health FIRST, everything else falls into place, and being the hero you want to be feels effortless. Things like…

Although it may seem like all of that would take years to achieve, it doesn’t. It all starts with the decision to get it, and a plan to make it happen.

And That’s Where The 6-Week Hero Challenge Comes In…

The 6-Week Hero Challenge is designed to help you overcome the challenges that have held you back in the past, and give you the tools, skills, and support you need to take control of your mind, body, and life.

Over 6 weeks, you’ll follow a proven roadmap to unleash your inner hero without sacrificing your work, family, or social life:

Everything is mapped out for you so all you have to do is show up, follow the instructions, and put in the work…

And if you can do that for just 6 weeks…

You’ll be able to take control of your mind, body, and life, and achieve the results you might have never thought possible.

Here are just some of the results men are achieving with this holistic approach

*Results vary depending on starting point, goals, and effort.

The 6-Week Men’s Hero Challenge is not your typical fitness program…

✅ You’ll gain a comprehensive understanding of what it takes to achieve optimal health and wellness, both physically and mentally


✅ You’ll develop practical skills and habits to improve your overall fitness and reduce stress levels, leading to a more energized and confident you


✅ Our expert-led program is tailored specifically to men’s needs and is designed to provide the necessary support and motivation to help you stick to your goals and achieve lasting results!

Why should you listen to me?

I’ve helped all sorts of clients over my 8 year fitness career and I find myself relating most to men, particularly men over 30 as I know the biggest challenge you’re facing isn’t just knowing what to eat or what workout to do next…


It’s also the feeling like you’re “too late to the game” to get started now, and all the other commitments that stand in the way of learning how to do this right.


Which is why I’ve teamed up with Ruston Webb to help me deliver this great challenge specifically for men.


But I also know his approach WORKS because there are men in his community who continue to arrive on the other side of his challenges happier, healthier, and more balanced in EVERY area of their lives.


For more info on why I’m running this challenge as a Beta and who exactly Ruston Web is, see FAQ section.

Having access to this proven framework PLUS daily accountability over the next 6 weeks will allow you to:

Clearly define your goals and create a roadmap for success


Learn the best nutrition and exercise strategies tailored not only specifically for men, but for YOUR unique metabolic needs – without feeling deprived


Develop a powerful mindset that drives you towards success and motivates you to maintain healthy habits


​✅ Overcome obstacles and beat self-sabotaging behaviors that are holding you back


​✅ Transform your body and develop confidence in your ability to control your own life

And, create a lasting impact on your overall health and wellness that will serve you for years to come

Just imagine 6 weeks from now, feeling confident in your own skin, with energy to spare, and a clear mind to take on each day with ease.

✅ No more feeling self-conscious or hiding behind baggy clothes…


✅ No more restless nights and daily exhaustion…


✅ No more second-guessing your worth and capabilities…


​✅ No more wasting time and energy on ineffective diets and fitness routines.

Because here’s the truth…

You’re already the hero you want to be, with untapped potential just waiting to be unleashed. By unlocking your full potential — starting with your health and wellbeing — you’ll be able to live life to the fullest, be the best version of yourself, and achieve your biggest dreams.

Here’s a look at everything included in your 6-Week Hero Challenge:

Plus, when you join today, you’ll ALSO receive these EXCLUSIVE bonuses:


Because of that insane value, I’d normally offer this challenge at $497.

But since we’re headed into summer soon



I’m so confident you’re going to achieve and KEEP the results you want from this challenge that if you show up, do the work, and don’t see results like hundreds of other clients have in 6 WEEKS.


I’ll give you a full refund. I want this to be an easy YES, because you deserve it!

This challenge is for you if…

"I'm sleeping better and have loads more energy to keep up with the kids playing soccer. You have been outstanding with your work and I admire your genuine interest to help individuals like myself achieve health and fitness goals."
Dinman Roy Dutt
Sales Manager


Meet Your Trainer – Darren Pennisi


I’m Darren (aka Dazza) and I’ve been a certified PT / Boot Camp Instructor for over 7 years and ran thousands of boot camps & PT sessions in that time, helping all sorts of people feel incredible, strong and confident in their own skin again.


Over the years I’ve been getting a bit sick and tired of seeing people struggle to lose weight, get great results and actually keep them!


Trust me, I’ve been around the block myself in the past trying all sorts of fitness trends and diet fads and there are so many misunderstandings, misconceptions, and just plain old scams in the fitness industry.


After running over 10,000 boot camps and personal training sessions & over 7 years in the fitness industry, I’ve seen just about everything.


The good news though… after hundreds of hours researching, testing and implementing, I’ve finally discovered a proven science backed method that is helping men move past “diet mentality” to finally achieve dramatic, sustainable results and live a happy and healthy lifestyle.

Have questions about the 6-Week Hero Challenge?

Who is Ruston Webb & why did you partner up with him to run this challenge?

Ruston Web has all the accolades – 20 years in the industry, 16 different training certifications, he’s attended dozens of seminars, symposiums and fitness summits.

He’s received a Master’s degree in Kinesiology with an emphasis on corrective exercise and post rehab.

He’s also taught exercise science in college and even co-wrote the curriculum for an exercise science program.

The reason why I partnered up with him is because I trust his information and I want to help men more specifically with my coaching programs. 

What’s Different About The 6-Week Hero Challenge?

In a nutshell: EVERYTHING! Unlike most challenges that burn you out on your nutrition and workouts so you’re counting down the days until the challenge ends… this challenge is designed to stick. In other words, this program is about laying a rock solid foundation for lifelong physical, mental, and emotional health rather than hitting a short-term goal you can’t sustain.

We’ll dive into stress management, connecting with your purpose, and taking better care of your relationships by taking better care of yourself… and also how to stay on track no matter what life throws at you. If you’re looking for a “reset” button, this is it.

What Is The Time Commitment? 

Everything in this program is designed to maximize your results in a minimal amount of time over the span of 6 weeks. That said, expect to spend a few hours each week each day putting in the work. 

There’s no need to show up in person as I’ve laid out everything for you in my coaching app, including your weekly check-in forms that you will complete for me each week to help keep you on track over the 6 weeks.

If you’re one of the first 10 to save your spot, you’ll receive a fast action bonus which  includes weekly live group coaching calls with me on Zoom to answer all your questions and keep you on track as best as possible over the 6 weeks.

When does the challenge start?

Challenge will officially kick off in October 2023, (date TBC) and applications will close when all spots 20 spots are filled.

What is Carb Cycling? 

The short answer: you can have pizza, burgers, bread, & beer and still lose weight!

The long answer: alternating high-carb & low-carb days makes results happen faster, easier, and stick around longer. 

When you’re continually depleting your body’s glycogen stores on no-carb or low-carb diets, your metabolism slows down, you experience low energy, and muscle starts wasting away.

Instead, carb cycling not only keeps you sane because you can still eat bread, pasta, rice, and enjoy an ice-cold beer from time to time…

But working high-carb days into your diet also pushes carbohydrates into the body, which helps burn more fat and protect your muscle while you’re in a calorie deficit.

What Happens After I Sign Up? 

After you sign up you will gain access to my coaching app along with all the materials and recourses to get you ready for the challenge.

You’ll also gain access to private fb community group where you will have my full support along with other great men in the challenge.

Do I Have To Be In Good Shape Already To Keep Up With The Workouts?

No! I have multiple workout options to meet you where you’re at. It doesn’t matter if you’re just starting out or if you have been working out for years, this program is for YOU.

Will I Need To Buy Supplements? 

I would recommend you at least buy a good protein supplement and any additional supplements is really just a personal preference and up to your budget. Additional supplements will be explained in the success manual.

Will there be any prizes?

Yes of course! In fact I want to grow the prize pool in future too!

This time around I’ll be giving away $100 to the winner plus I’ll also include my 12 Week 1:1 coaching program currently valued at $497.

There will be a running up prize of $50 for the challenge and also to the person who record the highest step count through-out the whole 6 weeks.

Are Results Guaranteed?

Yes. In fact, I’m so confident you’ll get results from this program, that if you’re not convinced within the first 14 Days of purchasing this program, I’ll issue a refund, no questions asked. 

Here’s why: Carb cycling is proven to be an effective approach for building muscle, losing fat, and supporting healthier energy levels. And when it’s combined with a whole new mindset, 24/7 accountability, a strong purpose, and short, effective workouts? You’re guaranteed to hit your goals. If not, I’ll refund your money back!

Ready to rise to your full potential?

Join The 6-Week Hero Challenge Today!

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